A Marketing Crisis in the Making: Are Schools Prepared?
Consumers are increasingly feeling distrustful—of companies, politics, even the news. They no longer know who or what to believe, and as a result, marketers must perform at the highest levels of integrity to build consumer trust. The ability to achieve this will be a huge differentiator for Quantum Marketers and their brands.
What if ‘Data-Driven’ is the Wrong Approach?
“In practice, making decisions with data often comes down to finding a purpose for the data at hand." This is backward thinking.